We are inspired and nourished by the beauty of our Nordic roots and our simple yet refined approach stems from it. It is a way of being that guides us to your brand’s or your vision’s purest form.
Knowing your Fons & Origo brings clarity and authenticity to your brand. It’s a path we tread with you until a natural, timeless destination falls into place.

Services

Strategy
  • Audit
  • Brand Positioning
  • Brand Architecture
  • Naming
Branding
  • Logotypes
  • Brand Marks
  • Brand Identity
  • Design Systems
  • Brand Guidelines
Communication
  • Brand Voice
    & Writing
  • Art Direction
  • Photography
  • Illustration
Tactile
  • Packaging
  • Editorial Design
  • Posters
  • Marketing Collateral
Digital
  • Web Design
  • Social Media
  • Video
  • Motion Design
Experiential
  • Branded Environment
  • Signage
  • Exhibitions

We are brand creators
and architects.

As curious and hands-on designers, we understand the culture of modern enterprises whether they’re start-ups or well established. We work with people like us who want to create brands that are designed to last. We design strong visual identities and communication systems with love for detail, beauty and meaning.
Marc-André Rioux
Co-founder
Creative Director · Brand Designer
Caroline Gilbert
Co-founder
Artistic director · Designer
Our philosophy rests on seven key principles that, over time, became our leitmotiv: O.R.I.G.I.N.E.
Organic
Beyond our intellectual rigour, we are adept listeners, astute observers and empathic communicators.
Responsible
Creation is not a game, it’s a professional endeavour that must follow its foundational rules and account for the implications of every single gesture.
Informal
We are biased towards togetherness, spontaneous exchanges and trusting our instinct. The boundaries between disciplines are abolished, giving way to new perspectives.
Generous
In everything we do. Whether its sharing knowledge or cultural references, we strive to go above and beyond.
Informed
We are up-to-date and cutting edge about our trade, the latest trends, and the reality of our client. Progress reports are ongoing, precise and systematic.
Natural
Everything is there for a reason, yet nothing is rigid or linear. Our approach is organic, fluid and ever-evolving.
Expressive
We encourage taking a stand and being passionate and flamboyant. No one here is emotionless and that’s how we achieve the richness of our discourse and contents.